BuzzSumo Articles Analyzer + simple fact examining websites
When journos use CrowdTangle, they typically previously have a hunch that a news story is misinformed.
So, additional typically than not they start their investigation with a query in mind, and search CrowdTangle to uncover social media web pages and group discussions all around said query.
Nicely, a very similar approach can be undertaken in BuzzSumo to find well-liked, albeit misinformed website written content.
And this workflow proves even far more effective when blended with intel from reality checking internet websites.
In actuality, BuzzFeed, The Impartial, Yahoo, and The New York Instances have all utilised BuzzSumo in combination with other reality examining sources, to discover and report on phony information.
Let’s stroll as a result of the approach. Take the research “Horse paste” – this subject matter attained traction in 2021 amidst the pandemic, when public determine Joe Rogan publicly declared he was ingesting the compound (usually regarded as Ivermectin), on the knowledge that it could heal Covid-19.
The information did the rounds on social media, and turned a common instance of misinformation. Here’s an example of how I went about investigating it.
Examine the most engaging headlines about suspected misinformation
I headed to BuzzSumo’s Content Analyzer, and searched “Horse Paste”