When a model is productive, there is normally a want to extend it.

Disneyland was an extension of Disney flicks. It reflected some of the magic of the motion pictures, but established some thing new and beneficial as well. Disneyland experienced some of the Disney essence and then constructed a thing additive and new.

Apple did the identical thing with the Iphone in extending the brand of the Mac.

On the other hand, the new Leica observe is merely a memento. It’s not a superior observe. It’s not more of a Leica than any of a dozen other overpriced watches could be viewed to be. It’s just there to remind you that you favored the unique. It is a souvenir of a sensation, not the creator.

Absolutely nothing mistaken with a souvenir. I’m sure Leica will make a income from their view with tiny harm to the assure that the brand alone would make. But make as well a lot of souvenirs and you grow to be a hollow shell, losing the likelihood to make the improve you seek out.

The crappy t-shirt you acquired at your favorite musician’s concert is a souvenir, but they shouldn’t count on that as their legacy or the engine of their expansion.

All working day, personal creators have to make choices about what they’re heading to do up coming. Sometimes we can develop an extension. And in some cases, we determine to make a souvenir alternatively.

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